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I give credit for this app idea to my business partner, who noticed a gap in current to-do and reminder application offerings to help build habits by offering randomized reminders on a schedule. This app offers a solution to people who want to build habits but don't know when or have the bandwidth to sit down and figure out at what exact time they want to do something. By making it simple for your phone to nudge you when you are most likely to accomplish something, you are much more likely to be successful.

We want our app to be able to notify you no matter where you are or what network environment you are in. If you want to be reminded to do your daily meditation, it shouldn't be limited to if you are in reach of cell service or not. Many assumptions made when building web applications don't apply well to mobile. For these reasons, the app is designed and architected to work without an internet connection.

By utilizing Apple's Test Flight beta testing program, we are able to get feedback on new features and an understanding of our users' usage patterns before we push features live. I also lead the organization and framework for gathering research as to the best use cases for our product, and where there are gaps that need to be filled.